A visual identity as powerful as the organization.

Women in Music is a powerhouse of an organization that aims to educate and empower women in the music industry. After years of growth and success, WiM decided it was time to take a closer look at their visual identity and craft a brand that aligned with their values and goals.

Services Provided:

Visual Identity

The Approach

The past few years have brought a wave of female-forward companies. The goal of Women in Music was to create a flexible design system that took notes from other female-forward companies in the space, but was still uniquely theirs. With dozens of chapters across the globe, the WiM identity aims to be bold, recognizable, and as unique as its members.