Redesigning the regulatory voice of the video game industry.

ESRB is one of the most prominent and respected organizations in the video game industry.

The goals of this project were to simplify the user’s experience, infuse fresh design into the ESRB visual identity, and connect and inform the audience in a more approachable way.

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Services Provided:

Visual Identity
Information Architecture
UI Design
User Experience

The Approach

The video game industry is bright, fun, and ever-changing. ESRB’s main goals for the redesign were to simplify and organize the content that lived on their site, inform and connect with their audience, but uphold their image as a respected and trustworthy organization.

Homepage - Before

Homepage - After

ESRB Stylescape

Visual Identity

The refreshed visual identity is a nod to the bright energy of the video game industry while still being polished enough to maintain a corporate reputation. This website speaks to not only parents and caretakers looking to learn about the games their children play, but it needs to speak to policy-makers and officials who regulate the industry.

Site-Map@2x.png

UI/UX Design

The original website was incredibly text-heavy with no clear flow for the user. I worked with the client to decide which information could be archived and which information was pertinent to the user’s understanding of the organization. In the end, we purged dozens of pages and worked to organize the remaining information into clear sections.